Diversity and Inclusion

Our Practices

RUA LUJA’s business ethos derives from respecting and integrating the diverse communities we work with and create fashion pieces for.

Our workforce, products and services are reflective of the diverse communities we work with and serve. We believe that fashion should be a reflection of the diverse and beautiful world we live in.

Our Commitments

Our Commitment to diversity and inclusion is at the heart of everything we do at RUA LUJA. We celebrate people of all backgrounds, ethnicities, genders, disabilities and orientations.

We design and curate our collections to empower and inspire everyone, ensuring that everyone can find themselves in our creations.

Our Representation

We believe that fashion should represent the world as it is, with all its unique and varied voices.

Our models and brand ambassadors come from all walks of like, showcasing the beauty of diversity.


RUA LUJA clothing is designed for everybody, ensuring that fashion is not limited by size, shape, ability, or identity.

We are committed to designing and offering a range that considers the needs of differently-abled individuals in our designs and offering adaptive clothing solutions.

Social Responsibility

At RUA LUJA, we take responsibility for the impact of our products on the environment and the communities we touch.

We are committed to sustainable and ethical practices that benefit people and the planet. Most of our creations are one off pieces, or small collection pieces, produced to be a timeless piece.