About Rua Luja

RUA LUJA is not just a fashion brand; it's a passionate endeavor to celebrate the art of fashion, diversity and individuality. With a deep-rooted philosophy and boundless inspiration, RUA LUJA embodies the essence of unique, elegant, and inclusive design.


At RUA LUJA, we proudly embrace the guilt of being undeniably fashionable. With years of expertise in experimenting with fabrics and designs, we've evolved from cutting-edge to classic styles. Now, we're thrilled to step into the cyber world with our online collection, specially curated for the modern woman who craves individuality.

Our distinctive designs come to life using high-quality fabrics sourced from local businesses, and each garment is meticulously handcrafted in our small studio in the UK. Every design begins with a specific fabric in mind, ranging from small pieces to larger rolls, allowing us to cater to the diverse shapes and sizes of women. Our design philosophy focuses on celebrating individuality. We believe that every woman deserves to enjoy exquisite fabrics, regardless of her shape or size, and to flourish in her feminine elegance.

The Founder

Meet Nasim, the visionary and the creative force behind RUA LUJA. From a young age, she harbored a fascination for dressing with elegance. Nasim's unique sense of style ignited a dream to transform beautiful fabrics into elegant dresses for the world to embrace.

A British-born Muslim, Nasim seamlessly blends Eastern cultural fabrics with Western designs and vise-versa. Her journey from practicing law in the UK to pursuing her true passion in creating fashion pieces reflects her dedication, that dreams are endless and achievable. Nasim's vision is clear: to create beautiful fashion that empowers the modern woman.

Her Teacher & Inspiration

Nasim's mother is her guiding light and mentor, imparting the art of sewing from a young age. Her mother's wisdom, "it's okay to make mistakes; those mistakes can become a designer's signature look," has been instrumental in shaping Nasim's creative journey.

Our Philosophy

In today's multicultural world, we are inspired by the rich tapestry of global fashion, either physically or through the lens of media, exposing ourselves to diverse cultures and fashions. RUA LUJA encourages the modern woman to explore and celebrate diverse unique designs.

Whether it's for the office, a shopping trip, the school run, or special occasions, our garments are designed to empower you and let that feminine spirit free.

RUA LUJA is where fashion, diversity, and elegance come together to create a truly unique and empowering experience for the modern woman.

Favourite Quote

"A modest woman, dressed out in all her finery, is the most tremendous object of the whole creation" – (Oliver Goldsmith 1728 – 1774).