You cannot place a new order from your country. United States

About us

Rua Luja

Guilty for being fashionable” we certainly are.

RUA LUJA has many years of experimenting with fabrics and designs from cutting edge to the lady look.  We are now venturing out to the cyber world with our online collection for the modern woman of today who wants to look unique.

Here at RUA LUJA we design our own signature look designs using high quality fabrics that are carefully considered from local businesses.  Each garment is made with exquisite fabrics and hand crafted details of skill and sophistication to complete a RUA LUJA design, all garments are made in our small studio in the UK.

Each individual design is carefully considered with a particular fabric in mind, the size of the fabric can vary from a small piece to a large piece or roll, which can also determine the size of the garment and as us ladies know best, we are all blessed in different shapes and sizes, so why shouldn’t we all enjoy fabulous designs made with exquisite fabrics and let the woman of today, develop into her feminine elegance.

To complete the styles we have introduced some bold pieces of jewellery and with these unexpected combinations of statement necklaces we can really make it work. 


The Founder

Nasim Rua Luja from a young age had an obsession with dressing like a lady "prim and proper", with her unique dress sense she had a dream of sharing this love of turning beautiful fabrics into elegant dresses to show off to the world.  Having the best of both worlds, Nasim has always enjoyed mixing the fabrics of the Eastern culture with the Western designs, creating them into unique pieces. Her mother is her inspiration and she learned how to sew by watching her mother make dresses for her, that she would design.  As her mother would say, “its ok to make mistakes, those mistakes can become a designers signature look”. 

The journey first took her through obtaining a law degree and working as a lawyer in the UK until turning her dream into something beautiful. Nasim has enjoyed her legal profession, which has also helped her to pursue her true passion within the fashion brand she has created, wanting women to enjoy the magic of what fabric can create.  Nasim's busy life of motherhood, marriage, travelling and social endeavor’s has helped her create beautiful pieces for the modern woman of today.

Nasim believes “The Laws Of Attraction” brought out the RUA LUJA in her to manifest the beautiful vision of creating and playing with the most beautiful fabrics of the world and turning them into something magical.  

A modest woman, dressed out in all her finery, is the most tremendous object of the whole creation” (Oliver Goldsmith 1728-1774)

Favourite Quote

We live in multi-cultured societies and travel the world be it physically or through the connection of the media lens, exploring our minds and exposing our eyes to the most beautiful cultures and fashions of the world. We at RUA LUJA want the modern woman of today to celebrate such designs, exploring what she wants to wear, be it at the office, the beach, the school run, college, university, events or parties, have fun and enjoy your garments and let the feminine spirit free.

Our Philosophy


The Inspiration

Admire the following designers and muses, for their simplicity, class and demure glamour. Chanel, Ralph Lauren, Iris Apfel,  Balmain, Audery Hepburn, Princess Diana, Jacqueline Kennedy, Grace Kelly, Elizabeth Taylor.